Video content to show your why,
so you can sell your what.
Human and AI video content for businesses. Use video for marketing, sales outreach, staff onboarding, or internal training.
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Services
AI avatar video content
Videos of your key people – no filming required
How it works
1. We onboard your KPI (key person of influence) at your premises in less than two hours.2. We'll record ~40 minutes of audio and ~10 minutes of video as sample media for the AI models.3. We generate AI avatar videos for you monthly using scripts and briefs from you as input.
Founder-led video content
One-hour call, one month of content
How it works1. Once a month, we do an in-person or video call recording of you talking about ~10 planned topics.2. We then chop that into 8-12 short postable clips for LinkedIn / socials, using AI to enable a lightning fast turnaround.3. We provide caption copy for each video, and if you like, we can also schedule and post the content directly.
Paid search and social
Paid marketing that gets results
Google Ads, Instagram, Facebook, TikTok, and Reddit. Includes setup and management of campaigns, website tracking, analytics, and comprehensive reporting.How it works
1. You complete our onboarding document, sharing your goals, target audience, and advertising platforms of choice.2. We set up and optimise your ads across chosen platforms, using insights from your website and customer behaviour.3. We provide monthly performance reports with clear action steps for what to add, remove, or adjust.
Team
Kieran Donnelly
Video creator and AI consultant
Kieran leads Why Content as the founder and creative force, bringing over 20 years of video production experience to help businesses tell their stories through impactful visuals. He focuses on delivering tailored video solutions, from AI-powered avatars to founder-led LinkedIn content.Kieran's engineering and data science experience position him to work with AI tooling and workflows.
Georgia Moir
Paid media specialist
Georgia leverages her agency experience to drive growth through strategic social ads and paid search campaigns. She ensures that each campaign is optimised for performance and aligned with business goals. Currently managing ten clients across Australia, South Africa, and the UK, Georgia brings a data-driven approach to creating targeted ads that engage audiences and convert leads.Areas of expertise: ecommerce, lead generation, tracking and attribution.
Sinéad Donnelly
Videographer and video editor
Sinéad is an out-and-out creative, alternating a life in London's theatre scene with one as our creative lead and video editor.She is a full-stack video producer, handling planning, acting, production, post-production, and delivery. She previously worked as a contract editor for 2U / GetSmarter.Areas of expertise: short-form social media content, long-form multi-camera setups (interviews and tutorials).
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